In a recent Q&A session with investors, Nintendo’s management was asked about the popularity of Nintendo Switch Online in the wake of Super Smash Bros Ultimate, which happens to be the fastest-selling console game in the company’s history. According to Nintendo president Shuntaro Furukawa, “a growing percentage is now opting for shorter plans like the one-month membership.”
“It is critical that these members want to continue using the service for a long time rather than letting it expire, and for that we need to build relationships with consumers and enrich the content,” he added. “With this in mind, we are currently planning ways to boost the appeal of the service on a yearly basis… It is very important to our future business and we are giving it our all.”
Source: ResetEra.com